InstaPage News

November 11, 2002

Direct Sales of InstaPage^® Standard to Commence December 1

America's HOA Central has announced that beginning December 1, 2002 it will begin selling its popular InstaPage® Standard community website product directly to community associations nationwide.

Up until now, the Basic and Standard versions of the easy to manage community web site product have been sold only through management companies participating in the company's InstaPage® Partners program.

"We've been turning away a significant volume of potential direct sales for three years now", indicated the company's CEO, Michael Vandor. "While we took great pride in being the only vendor in the space with this unique business model, we concluded sticking with it stubbornly was doing a disservice to our shareholders, and more importantly to the community associations that wanted to use our product to serve their members. Further, we felt the change was necessary to enhance our ability to compete in a shrinking market space in a tough economy."

Community web site providers NeighborPlace.com and CommunityPath.com both shuttered their doors in 2002 leaving AtHomeNet and America's HOA Central as the remaining market leaders.

The new InstaPage® Direct program will permit association representatives to create their own community site in only a few minutes from the company's revised instapage.net web site. A 30 day money back guarantee will be offered, as well as incentives for paying for a full year at time of purchase or renewal. Site content and functions will be managed from the same proven and simple to use Site Administrator Control Panel system used by Standard version users across America under the InstaPage® Partners program.

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InstaPage is a product of America's HOA Central, A Division of The Lazarus Group. Questions may be addressed to info@instapage.net via e-mail or by phone to 1-800-324-0572.